Metryx automates systems for South African businesses - so your team focuses on the work only humans can do.
Every industry has the same problem — just different names for it.
Customer quotes for R12,000 clutch job. Says they'll think about it. Never calls back. Staff too busy to follow up.
Follow-up sent on WhatsApp automatically. Job recovered.
AutoTrader lead comes in Saturday night. Sales rep sees it Monday. Buyer already booked elsewhere.
AI responds in 2 minutes. Qualifies buyer. Books test drive.
New client inquiry sits in inbox. FICA docs chased manually. Unbillable hours lost every week.
Intake automated. FICA collected. Consultation scheduled.
Receptionist calls every patient to confirm. Half don't answer. No-shows cost thousands a month.
WhatsApp reminder sent 24hrs and 2hrs before. Auto-confirmed.
Lease expiry tracked on a spreadsheet. Renewal notices sent when someone remembers.
90-day warning fires automatically. Renewal drafted and sent.
Driver completes delivery. Calls in manually. Manager updates spreadsheet. Client notified eventually.
Delivery triggers client notification, POD capture, invoice.
CV lands in shared inbox. Sits there. Candidate follows up three times before anyone responds.
CV parsed instantly. Candidate notified. Interview offered.
Booking comes in on WhatsApp. Owner manually confirms. Forgets to remind. No-show.
Booking confirmed, calendar updated, reminder sent.
30-minute call. We identify the 2–3 biggest time drains in your business. No jargon. Just an honest look at what's costing you time.
Custom-built using your existing tools — WhatsApp, Gmail, Google Workspace, your CRM. Nothing you don't already use. No new software to learn.
We test it, hand it over, and support it. The work disappears from your plate permanently.
No new software. No complicated setup. We build on top of what you already have.
Metryx is taking on founding clients in Johannesburg now. These are illustrative scenarios showing what's possible — not results from actual clients yet.
A workshop quoting big jobs loses a chunk of them to prospects who go quiet. An automated WhatsApp follow-up sequence re-engages every quote within 24 hours, no staff time required.
Missed appointments cost practices thousands a month. A 24hr + 2hr WhatsApp reminder flow with automatic confirmation is built to bring that number down significantly.
Leads that arrive overnight often go cold before a rep sees them. An instant automated response qualifies the buyer and offers a test drive slot before a competitor calls back.
Metryx was founded by Ethan, a Joburg-based automation builder who got tired of watching businesses lose hours every day to work a well-built system could handle in seconds.
Ethan leads every engagement personally — mapping your workflow, understanding your tools, and designing the automation itself. For larger builds, he brings in trusted automation specialists and developers project by project, so you get senior, hands-on attention without agency overhead.
Every automation is custom. Nothing generic, nothing templated. If your team is doing the same thing repeatedly, we can probably automate it.
ethan@metryxdata.co.za
Those are toolkits — you still have to build and maintain the workflow yourself. We design, build, test, and support the automation for you, using whichever tools make sense for your business.
Most of what we build runs on tools you probably already have — WhatsApp, Gmail, Google Calendar, Sheets. If something's missing, we'll tell you plainly whether you need it or whether we can work around it.
Most first automations go live within a few days of the discovery call, depending on complexity and how quickly we get access to your existing tools.
Yes — that's the whole model. Nothing we build is templated. We map your specific process on the call and build to match it.
We test it with you, hand it over, and stay on to support and adjust it as your business changes. If it breaks or needs tweaking, that's on us.
30 minutes. Free. No obligation. You'll leave knowing exactly what's possible for your business.
Confirmation email sent immediately. Google Meet link included. Reminder 24 hours before and 1 hour before the call.
ethan@metryxdata.co.za · Johannesburg, South Africa